When you see the Indian cricket team walk out in their iconic blue jersey, you’re not just witnessing sporting excellence—you’re also looking at one of the most valuable advertising spaces in the world. Over the decades, the India cricket jersey sponsor list has featured some of the biggest brands, each paying staggering sums to gain visibility with millions of fans worldwide.

Full India Cricket Jersey Sponsor List in History

From ITC’s Wills branding in the 1990s to Apollo Tyres in 2025, every sponsor tells a story of cricket’s unmatched market power. In this article, we’ll walk through the India cricket team’s sponsors and how these partnerships shaped the business of cricket.

ITC Limited

Period: 1993–2001
Contract Value: ₹35 lakh per Test and ₹32 lakh per ODI

The journey of jersey sponsorship for Team India began with ITC Limited in 1993. Through its Wills and ITC Hotels divisions, ITC became the first official sponsor of the Indian jersey. This deal marked the start of what we now know as the India cricket jersey sponsor list, setting the tone for bigger deals in the future. The partnership ended in 2001 due to government restrictions on tobacco advertising.

Sahara India

Period: 2001–2013
Contract Value: Renewed in 2010 at ₹3.34 crore per match

After ITC’s exit, Sahara India entered into what became one of the most iconic deals in cricket sponsorship. Sahara’s logo became part of the Indian team’s identity for over a decade. Their tenure is remembered as one of the most stable and long-lasting in the Indian cricket team’s sponsorship history.

Star India

Period: 2014–2017
Contract Value: ₹1.92 crore per bilateral match, ₹61 lakh per ICC game

In 2014, Star India, already a broadcasting powerhouse, added jersey sponsorship to its portfolio. This marked the first time a broadcaster became a major name on the India cricket team (ICT) jersey sponsor list, merging media dominance with jersey branding.

Oppo Mobiles

Period: 2017–2019
Contract Value: ₹1,079 crore total (₹4.61 crore per bilateral, ₹1.51 crore per ICC match)

The baton then passed to Oppo Mobiles, a Chinese smartphone company that brought unprecedented money into Indian cricket. Oppo’s deal showed how international brands viewed Indian cricket as a direct gateway to global consumers. Their exit in 2019 created a space for an Indian tech brand to shine.

Byju’s

Period: 2019–2023
Contract Value: Same as Oppo (₹4.61 crore per bilateral, ₹1.51 crore per ICC match)

When Oppo bowed out, Byju’s stepped in with the same contract terms, representing a shift to India’s booming ed-tech sector. Byju’s extended its run until 2023, making it one of the most recognizable names in the Indian cricket team’s sponsors during this period.

Dream11

Period: 2023–2025
Contract Value: ₹358 crore for 158 matches (₹4 crore per bilateral, ₹1 crore per ICC match)

Byju’s was followed by Dream11, a homegrown fantasy sports platform. Dream11 marked a new phase on the ICT jersey sponsor list, being the first fantasy gaming company to earn the spot. But due to new gaming laws, the deal was cut short in 2025.

Related Article：Dream11 Is Banned – Which Brand Grabs the Golden Spot Next?

Apollo Tyres

Period: 2025–2027
Contract Value: ₹579 crore total (₹4.5 crore per match, ₹1.72 crore for ICC matches)

The latest chapter arrived in September 2025, when Apollo Tyres won the sponsorship rights in a high-stakes bidding process. Apollo Tyres outbid Canva and JK Cements, cementing its place in history. With over 130 international fixtures until 2027, Apollo gains massive visibility, continuing the strong legacy of the India cricket team’s sponsors.

Related Article：Team India New Jersey Sponsor Finally Revealed – And It’s Not Who You Think!

🚨 𝙉𝙀𝙒𝙎 🚨#TeamIndia 🤝 Apollo Tyres

BCCI announces Apollo Tyres as new lead Sponsor of Team India.

All The Details 🔽 @apollotyreshttps://t.co/dYBd2nbOk2

— BCCI (@BCCI) September 16, 2025

Why These Sponsorships Matter?

Every brand on the ICT jersey sponsor list reflects the evolving nature of sports marketing. From tobacco to finance, broadcasting, smartphones, ed-tech, fantasy sports, and now tyres, the variety shows how cricket connects industries with consumers. These deals also underline just how valuable the Indian team is, globally the most followed cricket side, ensuring unparalleled exposure for brands.

Conclusion

From ITC in 1993 to Apollo Tyres in 2025, the India cricket jersey sponsor list highlights the explosive commercial growth of Indian cricket. Each sponsor didn’t just pay for logo placement; they invested in global recognition and cultural relevance. Today, Apollo Tyres carries this tradition forward, joining the long line of India cricket team’s sponsors who found their way into millions of living rooms through cricket’s unmatched popularity. And as India continues to dominate the sport, the jersey will remain more than just fabric. It’s prime real estate for the world’s most ambitious brands.