RCB sues Uber Moto—remember that headline from a few weeks ago? The lawsuit that had fans raising eyebrows and asking, “Wait, they sued over what?” Well, it’s been settled (sort of). The Delhi High Court has officially dismissed the case, meaning that while the internet had fun with it, the courtroom wasn’t amused. So yes, the case where RCB sues Uber Moto over a cheeky Travis Head ad is now done and dusted.
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Why RCB Filed Case on Uber Moto YouTube Ad？
Here’s the backstory: a cheeky little YouTube commercial dropped as part of Uber’s “Hyderabaddie” campaign. In it, SRH’s Travis Head (yes, the same guy who used to play for RCB) plays a playful troublemaker who spray-paints over a match banner to change “Bengaluru vs Hyderabad” into “Royally Challenged Bengaluru.” It was meant as harmless banter, but RCB didn’t find it funny.
RCB takes Uber India to court over ad campaign
RCB sues Uber India in Delhi HC for unauthorised use of franchise name in “Baddies in Bengaluru” ad
Ad shows SRH’s Travis Head spray-painting “Royally Challenged Bengaluru vs Hyderabad” before escaping in an Uber Moto… pic.twitter.com/dvLGQq4SxA
— Nabila Jamal (@nabilajamal_) April 17, 2025
Not laughing, RCB filed case on Uber, claiming the ad disrespected their name, mocked their brand, and took a jab at their fans. The phrase “Royally Challenged” hit a nerve. Combine that with the use of their slogan “Ee Sala Cup Namde,” and RCB argued this wasn’t just banter—it was branding sabotage. In their words, RCB sues Uber for trademark misuse, accusing them of leveraging RCB’s image for commercial gain.
And if you think they were being dramatic, know that they weren’t just mad about the pun. RCB filed case on Uber arguing this was deliberate brand dilution, especially since Uber is a sponsor of their direct rivals, SRH. It wasn’t personal—just… okay, it was very personal.
Related Article：“No Sense of Humour？” Travis Head’s Uber Ad Triggers RCB Suit
Court Says：Chill, It’s Just a Joke
After weeks of buzz and back-and-forth, the Delhi High Court gave its verdict: relax, it’s just cricket banter. In no uncertain terms, Justice Saurabh Banerjee dismissed RCB’s plea, stating that the ad didn’t warrant legal interference “at this stage.” His point? Sports is full of playful jabs, and if we start censoring all that, we drain the fun out of the game.
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So, while RCB sues Uber for trademark misuse, the judge ruled that the ad didn’t need to be pulled, at least not at this stage. Uber’s defense? It was playful, not harmful. And thankfully, the court agreed, adding that over-policing ads like this would take the fun out of sports. At this point, RCB sues Uber Moto was less about legal drama and more about hurt feelings. Still, the law doesn’t usually side with people who don’t get the joke especially in a sport where sledging is practically tradition.
Conclusion
So where does that leave us? Well, the ad’s still on YouTube, Travis Head probably hasn’t lost sleep over it, and Uber gets to ride the PR wave. Meanwhile, RCB filed case on Uber but walked away with a loss—not on the scoreboard, but in court. RCB sues Uber for trademark misuse, but the judge wasn’t convinced. The ad wasn’t pulled, the meme lives on, and SRH fans are still laughing. The verdict? Banter isn’t a lawsuit; it’s just IPL.
