Virat Kohli has taken the world by surprise—again. While dominating headlines for his cricketing feats, the iconic Indian athlete has just announced his entry into the World Bowling League, not only as a strategic investor but also as a passionate bowler. In a sport that’s often overlooked on the global stage, Virat Kohli’s bowling journey is finding a brand-new chapter. Curious why he made the switch? Keep reading to find out.
Kohli Enters World Bowling League
So, what exactly is the World Bowling League? Founded by Adi K. Mishra, this tech-driven global league aims to transform bowling into a high-energy, spectator-focused sport. With franchises spanning continents—from the U.S. to Dubai—the league features 12–15 events annually and mixed-gender teams to promote inclusivity. Sports stars like Mookie Betts and Kohli bring not just star power, but personal passion.
After a great partnership with @adikmishra in E1 Team Blue Rising, excited to team up again in the World Bowling League!
With @Dodgers superstar Mookie Betts and others, we’re redefining a sport loved by 100M+ people, leveraging @fsp_io’s technology to engage millions of fans.… pic.twitter.com/mQAqv1SjJs— Virat Kohli (@imVkohli) May 28, 2025
For Kohli, this isn’t just a business move—Virat Kohli’s bowling roots go deep. “I started bowling when I was 11 years old, spinning the ball by 12,” he shared, adding that the sport’s hidden potential makes it ripe for reinvention.
Bowling to Virat Kohli
Though known globally as a cricket legend, Virat Kohli’s connection to bowling dates back to his childhood — he started spinning a bowling ball at just 11 years old. Now, years later, he’s stepping back into the lanes in a different way — not as a player, but as a strategic investor in the World Bowling League (WBL). Kohli sees bowling as a massively popular yet underappreciated sport with untapped business potential. His investment reflects a passion for elevating lesser-highlighted sports, similar to his earlier venture with Team Blue Rising in the E1 Series. With his global influence, Kohli’s entry into WBL is expected to boost the league’s visibility and attract a wider audience. For Kohli, it’s not just about sport anymore. It’s about shaping the future of how sports are played and seen.
Conclusion
And reinvent it, he will. With millions of fans and unmatched influence, Kohli’s involvement gives the World Bowling League a massive boost in visibility and credibility. But more than that, it reintroduces us to Virat Kohli’s bowling, not as a childhood pastime, but as a serious pursuit backed by vision and drive. As the long-time face of Royal Challengers Bengaluru in the IPL, Kohli knows what it means to lead, inspire, and build legacy — both on and off the field. As more franchises prepare to launch, one thing is clear: this isn’t a detour from greatness. It’s a powerful new lane in the making.
